Want to know how to shorten the time it takes you to create your social media content?
Are you getting frustrated with how much time it takes you to create your social content? Having a system can be a total sanity saver.
I was watching some videos from one of my favourite YouTubers today, social marketing expert Caitlin Bacher. I share a lot of her videos in my digital marketing lectures and really like her content. I came across a video titled ‘How to quickly create social media content’, and it really resonated with me.
Just like her, I was spending way too long creating my social media content. By coincidence, I devised the same system she explains in this video.
The system was a game changer for me and I thought you might like to know about it.
Here are the points she shares in her video:
1.Set yourself a shorter time frame
If the time it currently takes you to create your content is eating up your life, you need to set yourself a shorter time limit and work to that.
- Set aside a specific chunk of time each week
- Clear the decks and focus on nothing but your social media content creation during that time
- Know the time you have to spend and don’t go over it
My tip: You need to segment each task into bite sized chunks so that you can ensure meet your own deadline.
I like to break everything down into 15 minute portions. Create a schedule for yourself in Excel or Google sheets and write next to each 15 minute chunk what you are going to achieve.
If you find that sticking to the time you’ve allocated is impossible, revisit the timing or revise what you’re actually putting out there – more than 2-3 hours a week could be over kill.
2. Create your blog and social media content at the same time
This is the key to saving time and making it all sooo easy.
Choose one topic per week to write a blog post about.
Pick elements from the blog post to share on your social channels and find articles from other sources that complement your content.
I do the following:
- Instagram: Share tips from my blog post and topic related quotes
- Pinterest: Create pinnable infographics from the post and re-pin related articles
- LinkedIn, Google +, Twitter: I select 3-4 topic related articles from other experts to share after sharing my own article
It really has saved my life.
3. Listen to your audience
“If you’re not creating content that your audience wants, they’re going to leave you.”
How do you know what they want?
If you’re not sure what you should be posting, ask your followers via your email list or social media. If you’re just starting out and don’t have a following yet, go to forums and Facebook groups that cover similar topics to yours.
- Find out what your target audience’s challenges, interests and pain points are
- Work out how you can solve their problems and create content that helps them
I’m adding a fourth tip that Caitlin doesn’t share, but I’m sure she’d agree:
4. Use the right tools
Finding awesome content creation tools can be a life saver.
Tools and apps like Canva (graphics), Buffer or Plann (scheduling), Snapseed (photo editing) and WordSwag (great for creating inspiring quotes) have literally shaved hours off my content creation time.
This article ‘36 visual content creation tools the pros can’t live without‘ offers a delicious feast of tools and apps that you can add to your arsenal. They just might save your sanity too!
Watch Caitlin’s video:
Do you have a system for your social media content creation? I’d love to hear about it!