SEO strategy and content

The Dermal Diary

North Shore skin specialist Isabella Loneragan of The Dermal Diary needed help with her SEO strategy in order to improve organic search results. I conducted keyword research, re-wrote copy to include a number of keywords and re-wrote page title and description tags. I also provided strategically written blog posts and gave training on how she could continue to improve SEO organically.

Read one of my keyword optimised articles on The Dermal Diary website


Web copy and tour descriptions

Splendour Tailored Tours

Splendour Tailored Tours is a luxury, bespoke tour provider based in Sydney. I wrote their web copy and tour package pages, designed to entice potential customers into booking a tour or enquiring about their services.

Read one of my tour package pages on the Splendour Tailored Tours website.

Product descriptions, advertising headlines and keyword optimised category pages

The Online Jewellery Company


For the launch of the Online Jewellery Company website I wrote hundreds of product and supplier page descriptions as well as website advertising headlines and keyword optimised category pages.

SEO optimised blog posts



I've written blog posts about pretty much every topic you could imagine including digital marketing, office furniture, health and wellness, finance and food.

Website copy and sales emails

Pollinate Research Agency


I wrote all page copy for the Pollinate website and provide sales emails to promote their premium services.

Portfolio case study emailers

Watermark Illustration Ltd


I write a monthly case study for Watermark Illustration Ltd which is designed to engage clients while showcasing the agency's illustration capabilities.


Alex Pattaro auctioneer


Alex Pattaro is one of Sydney's most inspiring young auctioneers. I captured the essence of his success story to date in this biography for his auction services website.