Blog content writing

Blog content writing can boost SEO and attract new customers

Did you know that small businesses with blogs get 126% more lead growth than small businesses without?

In addition to that, content marketing is THE most effective SEO technique, generates over three times as many leads as outbound marketing and costs 62% less (Demandmetric.com).

Well written blog content can be the cornerstone of your online marketing strategy

Well written, strategically considered content is one of the most effective forms of marketing today.

While content marketing is more than just blogging, a website blog full of good content can be one of the cornerstones of your business marketing strategy.

I write blog content that will get you ranking for keywords and bring in more leads and sales

Every blog post should be built around keywords that help to boost your website’s search rankings and your site’s ability to be found in as many organic searches as possible.

I will create targeted blog content for your business website that works hard to improve website SEO as well as engaging your customers and pulling them through the marketing funnel.

So… what is good blog content?

Good content provides useful answers to a customer’s burning issues or an entertaining distraction from the stresses of the day.

It should also be:

  • Part of a natural conversation with current and potential customers
  • Relevant to a customer’s interests and behaviours
  • Part of a story that’s built over time
  • Created to fit within a specific channel (what’s right for Facebook will not necessarily work on Instagram or Pinterest)
  • Created with a clear purpose and call to action
  • Shareable
  • Measurable
  • Naturally built around a core keyword and peppered with semantically related keywords throughout
  • Part of a long-term strategy*

I’ve worked with both B2B and B2C companies to write keyword optimised blog content for their websites.

SEO is a long term strategy that requires constant work to get you ranking and keep you there

If you’d like to find out how I can get your content machine humming along through strategic blog content writing, please get in touch.

*All good content should be informed by a content marketing strategy. Find out more about my content strategy services here.