About

ABOUT TRACEY

Sydney copywriter and content strategist

I've been helping businesses to succeed through clever marketing and copywriting for over 20 years. I've built brands in Australia, the US, UK and Qatar. As well as consulting to clients through Hummingbuzz, I teach marketing and business to tertiary students.

I started my marketing career in consumer research - getting to the root of why people buy and using psychology to build effective marketing and advertising campaigns. This foundation has led me to have a life-long passion for putting a solid, consumer-led strategy at the heart of everything I do in the world of copywriting and content.

I provide copywriting, SEO and content strategy services to Sydney businesses

Do you need a boost to your website traffic? Are you trying to keep on top of your SEO and content marketing but you just can't fit it in?

You've come to the right place! I'm an expert copywriter specialising in search engine optimisation and content strategy.

Thanks to the high level of social media adoption and reliance on search engines for many daily tasks, marketers and business owners can now target potential customers at the most micro of levels.

Better targeting means warmer leads and less money wasted in advertising to the wrong people.

Content marketing sales win

With a great content strategy, sales-focused copywriting and a website that's optimised for search engine rankings, you should soon start to see more leads and organic clicks

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”

Rick Levine

I believe that building a relationship with customers and clients is the best way to move them through the marketing funnel.

Most importantly, everything your business sends out needs to be done with a consistent and authentic tone of voice.

I can help you create your brand's tone of voice, a strategy for building relationships and ultimately get people buzzing about your service or putting your product in their cart.

The awesome array of tools and best practices in SEO and content marketing change by the day.

I stay on top of the latest trends and tools because it's my passion. That means you can focus on your products and services while we find the best ways to get them in front of potential customers.

Image 1: Business image created by Katemangostar - Freepik.com

Image 2: Designed by Freepik

Find out more about my services

Like to know more about how Hummingbuzz can boost your business through smart copywriting and content strategy?