Let’s face it, there are times when you just don’t have the hours needed to really craft a great blog post, or times when you’d frankly rather be sitting in front of the TV with a goblet of wine. Know what I mean?
But… you have a content machine that needs feeding and followers that are interested in finding out what you have to say.
Eeek! It can get a bit stressful.
Don’t worry, not every blog post has to be a marathon.
Does size really matter?
It’s good to have a variety of content that includes longer posts as well as bite sized snacks, as your readers are just as time strapped as you are. Just make sure to have at least a few paragraphs of unique content on the page so that it’s not viewed as ‘thin content‘ by Google.
3 quick blog posts you can write in under 25 minutes
1.Embed reaction or curation post
If you’re like me, you subscribe to a gazillion other blogs and feeds and come across awesome content every day – content that you know your followers would just eat up.
These pieces of content probably create an instant reaction in you. If you had someone who was interested in the same topic sitting next to you, you would probably have a quick but satisfying chat about it. Why not have that chat on your blog?
People create content to be shared, so you can help yourself and help the original content creator by embedding their content and having an opinion about it (making sure to link back to the original of course).
Infographics, stats and videos are great for embedding.
Check out this post from The MarketingProfs blog titled A Guide To Facebook Insights for Small Business. They give a short intro to an infographic and an overview of what it includes, then embed the infographic:
Have you seen a video or infographic lately that you can discuss with your readers? Set yourself a 25 minute time limit to share your opinion on it and give them your expert overview.
Not sure where to find great infographics or videos in your topic area?
There are many ways to find them:
1. Search on Pinterest for infographics
2. Set up a Google alert for the topic areas you cover
3. Download the Feedly App and set up feeds for all of the topic areas you’re interested in
4. Type your area of interest into Twitter or Instagram as a # hashtag
5. Use a social monitoring tool like BuzzSumo or Social Animal to find the latest, hottest infographics and see how much they’ve been shared on each social site (these are paid tools but they are soooo good if you can afford them).
6. Go to YouTube and type in the topic area you’re interested in writing about.
It will bring up the most popular videos about that topic and you can choose one that you feel passionate about.
Some of the videos may be a bit old, so you can try filtering by most recent:
- Include the video embed code in the text area of your blog (click the share button under the video to get the code).
- Add screen captures of interesting points during the video in your post if you need to.
- Add your own commentary and ask a question at the end of the video in order to engage your followers.
If you can find a video or infographic that’s incredibly popular, you’ll know that you’re sharing the hottest stuff with your readers!
I created this article ‘How to save time on your social media content creation‘ using an embedded video in under 20 minutes.
2. Pick of the week post
No matter what your blog is about, this quick blog post idea will bring you an easy flow of content.
All you have to do is pick a product, service or person of interest and write a quick review or overview about them.
Send a link to your article to the person or brand you’ve written about and they may just share your article or link to it.
Bonus traffic and backlink potential!
Strong Coffee Marketing wrote a review of a BuzzSumo feature on their blog.
This is a pretty lengthy post, but you don’t need to go to quite as much detail.
The tip to keeping it quick is to choose something or somebody you already know quite well, as the words will flow much more easily and you won’t need to spend a lot of time doing research.
Check out the ‘pick of the week’ post I wrote about how social app company Plann is creating content worth cheering about. I’m going to make this a fortnightly or monthly post going forward and choose different types of companies to focus on.
3. ‘Best of’ or round up post
Include a list of 6-10 things that round up the ‘best of’ something that your target market are interested in.
- For a hotel, it could be ‘The best cafes within 5 minutes of our hotel’
- For a dog grooming company it could be ‘The 8 best doggie toys to buy your pooch this Christmas’
- For a fitness blog it could be ‘The best workouts to help you lose your mummy tummy’
- For a social media company it could be ’15 of the best quotes about social media in 2018′
You just need to search Pinterest, BuzzSumo, Instagram, Twitter or Google for relevant quotes, articles or links. If you’re not finding many in the particular topic area you’ve chosen, ditch that idea quickly and start a new one.
Below is an example of a round up post featured on the website DIY Projects called ‘9 DIY Bathroom Tile Ideas‘.
They embed an image from each of the posts, credit the original content creator, and link to the source article (note: I would only do this if I had contacted the original image creator and asked them if it’s Ok to embed the image before I publish it).
All they’ve done is write a single sentence about each style.
It’s super helpful and inspirational and makes a quick read – wins all round!
These round up articles are highly sharable because they condense very useful information into one easy to digest morsel. You can seriously knock one of these babies up in less than 15 minutes.
Take a look at my blog post ’15 great copywriting quotes to inspire your best writing‘. I originally knocked this post out in 15 minutes. Hooray! That was the fastest blog post I’ve ever written, and I found some great quotes I’d never seen before while writing it.
- I used Pinterest to find the quotes, then typed them into my blog post and used the ‘better click to tweet’ shortcode generator to make the quotes Tweetable .
- I wanted to add some more introduction copy so that the page content wasn’t too thin and found a great article about the 10 commandments of great copywriting to summarise at the top.
- I later went back and created the visual versions of the quotes as I know how powerful Pinterest is as a traffic source and wanted to include pinnable images in the post. These took me about 15 minutes more to create using WordSwag.
Now it’s time for you to try these out.
- Choose a topic area from your list of blog categories.
- Pick one of the above blog post types and set aside 25 minutes.
- Type the topic or hashtag into your chosen search engine (YouTube/Google/Instagram/Twitter/Pinterest)
- Time yourself.
- Now get writing!
Let me know how you go. I’d love to see your post.